Whatever else you may think, no one can argue Joe Clayton has always been creative with his marketing.
Today when I checked email, I received the message:
“Creative Software has just sent you $0.04 USD with PayPal”
Yes, it was real.
It seems that Joe REALLY wants to get your attention for his latest offer, and so has sent a series of small payments to people to make them sit up and pay attention.
Well, it worked with me. I read the message and clicked on the link, and read the offer as well.
I’m curious to find out if this type of marketing … sending small payments and then marketing messages in the notes … will continue to work, or if PayPal will have something to say about.
Is this the beginning of a trend? What do you think?
{ 2 comments… read them below or add one }
deseo mas informacion gracias
I got that one too – I love it. After all, I’d much rather get a message like that than follow a link that pays some faceless PPC company for my attention. Spot on with taking out the middleman and just reimbursing people straight back for their time & consideration.
Yes, I definitely think this will be the start of a trend. As a person with an already flooded email inbox, I look forward to seeing more of it!
Crystal