Nick Temple

I’ve been saying that all day today … every time I check my email.

Ever since Butterfly Marketing hit the streets years ago, and possibly before then, everyone and their brother has a launch on Tuesday.

Today there’s been a new email from someone promoting yet-another-launch every time I open my Gmail account - and those are just the ones that have gotten through my massively effective filters.

Is there an opportunity to have a launch on a day OTHER than Tuesday, and maybe cut through some of the noise?

What do you think? Is tuesday still the best day for a product launch, or have people just been blindly following the “traditional wisdom”?

(date unknown, probably summer of 1990)

In the Fire Book, Shinmen (Miyamato) Musashi describes a technique described as to renew. Musashi states that when fighting with the enemy, sometimes the spirit becomes entangled and there is no possible resolution. Taken another way, when balance has been lost it is time to renew ourselves and re-think strategy. To win, abandon our efforts, think of the situation with a fresh spirit and find the new rhythm. The trick to change the rhythm and win through a different technique without changing our circumstances.

My friend Antone Roundy talks about what’s right … and wrong … with Aweber in this post.

Let me add one to it: Aweber needs an API.
(an API - or application programmiong interface - is a way for programmers to write software that talks to each other.)

Not only don’t they have one, but they shut people down for “scripting” the form.

Yes, they need the users IP address, but they can get that when they click on the confirm link … like the rest of their competitors do.

Most other autoresponders out there make integration easy with simple API capability: GetResponse, iContact, even MailChimp.

Their alternative “email parser” works - usually. But it’s a pain to setup and seems flaky, not always processing the messages sent to it.
A simple API to add subscribers would sure make things a LOT easier to integrate.

That said, I do have a whole series of Aweber based solutions - mostly for Joomla, but some training videos as well - on the Intellispire site.

Yesterday, Amazon released their CloudFront Content Delivery Network (CDN), which finally makes true, fast CDN’s available at an affordable price to mere mortals.

As usual, I jumped on the challenge and quickly implemented a Joomla! 1.5 native plugin for the service. This plugin automatically moves your sites static content (images, css, javascript) to the CloudFront CDN, thereby providing faster loadtimes for your users … especially those users that are geographically “far away” from your servers.

Setting up the service was extremely easy. First, I had to get the content ready and upload it to an S3 bucket. While arguably easy using the s3sync command line tools, the process is complicated by the fact you need to choose exactly “which” files to upload, setting the right headers, and, for more advanced users, gzipping them in advance (more on that later).

Once I had my staging area ready, I just uploaded everything to S3. Then, using the simple but effective PHP based client, I registered the bucket, and received a cloudfront.net domain that can be used interchangeably with the s3 bucket, but is actually on the CDN.

Configuring Joomla! was even easier. I uploaded the CloudFront plugin, told it the current domain and path of the site, and the new path using the CDN. Then I published the plugin - and bingo! All static content is now being served from CloudFront instead of my local server.

A bug or a feature - I haven’t decided which, yet, - is that the not only the front end Joomla! files are being served from the CDN, but the backend files (administrator) are, as well. I may make that ‘configurable’. While I like saving a second or two from each request, I’m not sure I want that to happen in all cases.

A side advantage of this setup - now that my webserver no longer serves static content - is that I can optimize it for PHP.

Before turning on the CDN, I took screenshot of the site (a stock Joomla! site) with YSlow. You can see the image here (big picture opens in a new window):
http://itest.s3.amazonaws.com/nicktemple/images/J-NOCDN.png

The biggest thing to notice is that YSlow gives this site a big ‘F’ for performance … 46 out of a posible 100. But remember, an F is still 1/2 an ‘A’ :->

Now, after turning on the plugin, we do a little better … a ‘C’ grade, with a numeric score of 76.
http://itest.s3.amazonaws.com/nicktemple/images/J-CloudFront.png

Wow! A big improvement!

Note, though that, YSlow doesn’t yet know that ‘cloudfront.net’ is a CDN, so you must tell it, using the instructions found here: http://developer.yahoo.com/yslow/faq.html#faq_cdn

Overall, I’m extremely impressed with the service, and am using for my sites and my largest customer sites. There are two downsides right now:

a) CloudFront doesn’t currently support ‘gzipped’ content, nor does it support ssl. There are some workarounds discussed on the forum, so it isn’t a performance show stopper. It just makes setting up the staging server a little more difficult.

b) Setting up the staging server isn’t particularly “easy”. This is not fault of CloudFront, but rather the fact the tools there aren’t quite ready for most non-developers to use, yet. That’s the portion we’ll be working on over the next few weeks by building a service that allows you to easily manage CloudFront for your Joomla! powered site.

Finally, there are additional performance improvements that can be made to Joomla! For example, combining and minimizing the Javascript and possibly some of the css, as well as caching some of the work the CloudFront Plugin is doing could increase response times for most Joomla! powered websites dramatically.

Signup now (upper right) to be notified when these products are available.

While I’m not yet releasing the plugin except to current customers, if you’d like to hire my company Intellispire to implement CloudFront for your website, please click here to contact us.

P.S. If you are a Wordpress or Drupal developer, contact me … I’d like to discuss porting some of our products to other CMS’s, too. Contact me!

Whatever else you may think, no one can argue Joe Clayton has always been creative with his marketing.

Today when I checked email, I received the message:

“Creative Software has just sent you $0.04 USD with PayPal”

Yes, it was real.

It seems that Joe REALLY wants to get your attention for his latest offer, and so has sent a series of small payments to people to make them sit up and pay attention.

Well, it worked with me. I read the message and clicked on the link, and read the offer as well.

I’m curious to find out if this type of marketing … sending small payments and then marketing messages in the notes … will continue to work, or if PayPal will have something to say about.

Is this the beginning of a trend? What do you think?

I found a post by that I found intriguing about a color test:
http://www.ingmanndesign.com/2008/09/test-your-color-iq.html

I took the test and scored a 26 (lower is better). Though in reality I’m not sure what the number means, as there’s no hint of a median or even average score.

I’ve always considered myself somewhat “color blind”, but I’m rethinking that. Maybe just because I can’t name more then 3 colors doesn’t necessarily follow I can’t _see_ them.

Also … I’m not sure exactly exactly what the test measures, but I found myself using my natural intuition and worked from my gut need for consistency.