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The role of a Marketing CTO in your Business

What is a small business Marketing Chief Technology Officer (MCTO)? I get this question a lot – from people who are familiar with Chief Technology Officers (CTO)’s and their duties, as well as those who aren’t. That’s fair, as it’s a term rarely used. A technologist who gets business. A few years ago, one of my soon-to-be clients chose a …

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An Intrоduсtіоn tо Blockchain

Many people know it as the technology behind Bitcoin, but blockchain’s potential extends far beyond digital currencies. Its admirers include industry titans Bill Gates and Richard Branson. Even banks and insurance companies are falling over one another to be among the first to implement blockchain. So, what exactly is blockchain? Blockchain is a robust platform that allows parties to interact …

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Capturing Decisions

If you know me, you know I like my lists – specifically outcomes and next actions. I follow the GTD principle that your mind is for having ideas, not holding them. Recently I had another insight. I was making decisions, but nowhere was I actually writing down what I had decided! This was causing all sorts of unintended stress: what …

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